Fall 2007: Introduction

Welcome all! This is our second newsletter and a lot has happened with our organization in a very short period of time.

What do we want to become? This is the question for every new organization and High Concept Design & Media Services is no different. A small company does not have the bandwidth to be everything to everybody and typically does not have the resources to make a splash so large that everyone gets wet.

So what is our identity? What are we shaping up to become?

We decided early on that we wanted to use our considerable experience to focus on filling a gap we recognized in the existing AEC market. Architects, engineers, construction companies, manufacturers and building developers require technical experts who understand their industry, can integrate their construction drawings, CAD and working models into 2D and 3D presentations to help them communicate their designs, market their products to their customers and create presentations that can win more business for their firms. Once integrated, this work needs to be developed into websites, prepared for print and signage and incorporated into dazzling media presentations by an organization that understands marketing. This is our core service offering.

One of things we understand is sometimes you just want to know how to do it yourself and that is why we create free tutorials and host seminars. We want to showcase our knowledge and develop open forums to discuss workflow and process. If you are into digital 3D modeling, our Lead Designer, Jeff Matheson has created a fascinating overview of his process in this months Concepts section.

High Concept is an authorized provider of solutions from Adobe, Corel and Wacom, and has become the only Corel Training Partner in Western Canada! We just recently added VTC online and CD training to our offerings – these quality training products include exercise files and range from conventional 2D software to 3D (3ds max), CAD (AutoCAD) and BIM(Revit). I encourage your to review our catalogue.

High Concept Design & Media services also offers custom design training for our clients and is recognized as an authorized provider for the Architectural Institute of British Columbia’s (AIBC) Continuing Education System.

A couple of other announcements: in addition to some quality client work that we will be able to share soon (review our images in our Project Showcase to get a glimpse of what we are up to), our Art & Entertainment site went live this month (www.artkings.ca), this will be our opportunity to develop some of our creative intellectual properties as well as illustrative and non-commercial artwork. Our Blog has also launched and is getting some regular contributions from the entire High Concept team.

Our growth has been organic, but we are hoping to develop into a partner you can turn to and trust when you are looking for advanced media solutions and custom design. I am sure the ride will be fun, just hold on tight because there are no brakes on this thing!

Dan McKinnon