Summer 2007: Introduction

I want to welcome you to the first issue of the High Concept Newsletter. This newsletter is our opportunity to share some of the secrets of effective design and marketing in the form of specific technical methods, best practices, tools and general philosophies. We will publish this quarterly.

First off, it is only appropriate that we tell you a little about our organization. High Concept is a consulting company that provides custom design and marketing solutions. We specialize in solutions for technical-based industries such as architecture, engineering, manufacturing and the film and game markets. We offer design services, software and training; the High Concept team has extensive experience in 3D design, custom illustration, as well as print, web and multimedia.

We are idea people with a love of all creative mediums and have our own creative passions ranging from storytelling, film, and gaming to traditional paint and canvas. We are problem solvers who have our heads in the clouds but our feet firmly planted on the ground. The High Concept staff has extensive experience to draw upon while maintaining a fresh perspective which comes from collaborating with our clients to design one-of-a-kind solutions.

Our organization is about much more than sharing knowledge with our passion – it is first and foremost about INTEGRITY. Integrity is why we banded together, the integrity of a design that suits its purpose and the integrity of our relationship with ourselves and our clients. Too many times, we see a focus on the bottom line at the cost of all that is important to us personally; we see it in business, in politics, in our favourite artists and sports teams. At High Concept, we believe that integrity is the most important principle that we can adhere to – that if we put it first and then do our job diligently with good tools and our best efforts we will create greatness.

For all of us here at High Concept, thanks for spending some time with us! We are determined to build an outstanding relationship with you!

Daniel McKinnon